mFortune TV Commercial

Production company Koala Television used HD Heaven to put together a TV Commercial “Get Fruity” for the UK’s biggest mobile phone gaming company, mFortune. A complete departure from usual gaming commercials, “Get Fruity” offers a fun, tongue-in-cheek look to the genre, featuring a Carmen-Miranda-esque model, dressed up in all the fruit you can imagine.  The commercial was the first in the UK to use Sony’s new F65 CineAlta camera, shooting in 4k. 3D sequences were visualized and rendered by an animation company in Argentina and the whole commercial involved extensive chroma-keying, motion tracking, and lighting effects. Extra text blocks were added as 2D elements to suit the client’s house style.